Let’s be clear here. To become successful on Twitter, you cannot just rely on content. I know that’s kind of a shock to a lot of people. After all, the old saying, “Content is king,” shows no signs of ceasing to be true.
Think about it: when people read content, position their minds, condition what they’re thinking, you have a role to play in determining what they feel is essential and what can be safely disregarded.
Once you get somebody’s attention, you get a chance to influence that person. You probably don’t need me to remind you of this basic fact about the human condition.
The problem is, most people who try to market on Twitter are utterly blind to this. They think that this is just some mild psychological detail to remember from time to time but does not weigh in much about their specific Twitter marketing efforts.
Too bad. Why? This is the cornerstone of highly effective Twitter marketing. You have to sell your persona. You have to sell people on the fantasy.
What is fantasy?
How To Build The Right Twitter Persona
That you know your stuff, I’m not putting you down; I’m just laying it like it is. If you want to be truly honest with yourself, there are probably more extensive and more credible experts out there. You know it. They know it.
The problem is if you do not market on Twitter using the right persona, your inadequacies are all too apparent. People can see through you.
People can spot you a mile away, and guess what? They’re not going to trust you. They couldn’t care less. This is why you need to build a persona. Your persona establishes credibility. It projects your authority, so people are more likely to give you the benefit of the doubt.
How do you do this? Well, there are three things you can do.
First, must have visual brand consistency. In other words, if people want to cross your brand on YouTube, the look and feel of your brand should be similar enough to the impression they get on Twitter.
When they run into you on Pinterest or Instagram, everything should fit together. The great thing about this is, the more they interact with your brand, the more credible you become.
The more they run into your graphics, the more they’re reminded of what kind of value you bring to the table.
Second, interlocking content feeds. This is just a fancy way of saying that when you post on YouTube, you should also promote stuff that you do on Twitter and vice versa.
When you promote Pinterest, you should talk about the stuff you do on Twitter, Facebook, and everywhere else. In other words, regardless of where people find you in the vast chaotic world of social media, you remain consistent with your image.
Your image becomes a place they can return to. What place is this? Your brand.
I wish I could tell you that you recycle stuff all over the place. It would be so easy. It would make life so much simpler. Unfortunately, that is a one-way ticket to failure.
You have to understand that they are looking for YouTube-specific content when people look for your brand on YouTube. They’re not looking for your tweets.
They’re not looking for some weak slideshow of the text that you post on Quora. They’re looking for video. In other words, they’re looking for content that is specifically tailored to the social media platform you’re on.
So, how does this work? If you’re on a platform that is big on pictures, you must have picture content. If you’re on a platform that is primarily video, then you show video content. Now, keep in mind that that this is not just converted or transformed content. This must be specifically created content for that platform.
This might seem expensive, but it doesn’t have to be. You can use all sorts of tools from all over the internet where you can turn articles into whiteboard videos and all kinds of stuff.
The key here is to think big. You should develop as many different trickles of traffic from many other social media platforms. You may be thinking that these are small trickles of traffic that may not amount to much. Well, you might want to think again.
Small streams of traffic, when added together, turn into mighty rivers of traffic. These rivers of traffic, when properly managed, can turn into a nice substantial stream of cold hard cash.
Download Twitter Tactics/Hacks/Strategies
If you’re looking for a fairly automated way to build a brand online, you don’t have to look further than Twitter. In fact, for the longest time, a lot of marketers and marketing companies have long considered Twitter as a great place for brand formation. If you’re looking for an online brand, Twitter is a great place to start. It’s easy to see why.
Learn how to drive traffic from Twitter here.