Marketing

Save Money on Facebook Marketing by Using Curated Content


I don’t want you to misunderstand this article. I’m not at all saying that you should be lazy and just rip off or copy your competitors wholesale.

I’m not saying that you should be involved in some sort of copy and paste marketing because that’s not going to work.

Sadly, that’s precisely how too many Facebook marketers defined ‘curated content.’ They just find content that seems to be related to their niche and run with it.

Many think that as long as a piece of content has its target keywords in the titles of blog posts and articles, these are ‘good enough.’

Unfortunately, ‘good enough is never good enough in the dog-eat-dog world of Facebook content marketing. Nothing but the best will do.

Save Money on Facebook Marketing by Using Curated Content

Instead, you need to identify your competitors’ best content and viral content produced by third parties. You use these materials to test your page in terms of response.

If you notice that many of your page fans respond better to a specific type of content, you need to produce more content.

You need to either find other third-party content you can curate, or you can come up with your stuff. Whatever the case may be, this is a simple example of finding what works.

When you start your page, you don’t know what will work. You don’t even know if enough people would like your page.

What’s important is that you keep showing content out there to the extent that some people would engage with it.

Some people might like it enough that they would select your page. When enough time passes, you should be able to see specific patterns. You should be able to see which pieces of content are your most successful posts.

You publish this type of content more often to see if you can maintain your engagement level. If that’s the case, then find more of the same kind of content, develop your version, and increase your engagement levels.

This will also enable you to get more likes on your page. How? Since you know what type of content is popular and what kind of themes and topics keep coming up, you can target the interests of your average user and drive traffic using Facebook’s lookalike audience feature.

Save Money on Facebook Marketing by Using Curated Content

Save Money on Facebook Marketing

Engagement is the linchpin of successful content.

Don’t just focus on getting likes, however. You should scale up your engagement types and intensity. Focus first on preferences. Once you achieve a high enough level, encourage your readers to post comments.

Keep running experiments. Once you get them to post lots of comments, go to the next level and encourage them to share.

User engagement is no different than traffic-you have to optimize it. You have to scale it up. You have to fine-tune it to it eventually leads to your ultimate goal: conversions.

This is the part of the process that actually produces money in your bank account. This is where things get real.

Download Facebook Tactics/Hacks/Strategies

Facebook is a massive traffic monster. As of this writing, it has over 1.3 billion, and that’s with a capital B, daily active users.

Learn how to drive traffic from Facebook here.

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