When used correctly, SEO or search engine optimization can get you tons of free organic traffic from the almighty Google. When it comes to SEO practices, there are two main categories – Onsite SEO and offsite SEO. In this article, I will explain the differences between the two and how you can target both of them.
The Difference Between Onsite SEO and Offsite SEO
Onsite SEO means optimizing your website or blog internally to boost your page ranking. There are many ways to do this – keyword optimization, onsite linking among posts and pages, anchor text links, tagging posts, alternative text for images, etc. Keyword density is an essential factor as excessive use of a particular keyword can make you penalized.
Fully optimizing your website content is a pre-requisite for good SEO points, but it won’t be enough; you’ll have to incorporate offsite SEO methods together to be ranked higher in Google.
Offsite SEO involves getting backlinks from various sources on the internet which does not belong to your website. Backlinks are people from other websites linking to your website.
The higher quality of the backlink, the more Google juice you will get. People sharing your website on social networks and talking about your website also constitute offsite SEO.
You can get various backlinks from many credible sources such as other people’s blogs (of the same niche), Twitter, web 2.0 pages such as Hub pages and Squidoo, and even YouTube.
In summary, the key to getting high placement on Google’s search engine and successfully using SEO is to have good onsite SEO and offsite SEO. The internet has evolved from an information-providing hub to online social interactions, which can be seen through social media sharing, blog commenting, and reviews.
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